Stuker Training at Marketplace Master

Marketplace Master Recap: Last week, Tom Stuker and our lead trainer Brady Gibson traveled to Dallas Texas for the 1st annual Marketplace Master Dealership Series. According to founders, Beto Paredes and Michael Jackson, “Marketplace Master was created by industry experts that wanted to give dealerships the very best, most relevant training available on the market”. The show kicked off on Wednesday September 6th with four key sales workshops, followed by two full days of over 30 sales, marketing and management presentations. Attendees were encouraged to attend all keynote presentations to receive a high level training certification. See presenter list...

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The Power of the Pin

Create opportunity by wearing this pin! Wear this pin on your lapel, and I guarantee you’ll get plenty of questions about it. People actually do read lapel pins. They might ask, “What does, ‘Who do you know?’ mean?” Believe it or not, they’ve just paved the way for you to develop an opportunity. Your response might be, “Well, I’m in the business of helping people with the purchase of a new or used car, truck or van. I’m sure the last thing you thought about when you got up this morning was going out to purchase some sort of...

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Lower Your Safety Net- Plan For Success

Outdated dealership strategies could be causing your dealership to lose tens to hundreds of sales each month. What has worked in the past might not work as good now. When was the last time you analyzed the success of your dealership strategies? For most of us, it’s probably been a while… A lot of us rely too much on a safety net. Just because you’re paying your bills doesn’t mean you’re in the clear. If you continue thinking like that, you will never realize your true potential. Doing the same thing over and over again expecting different results is...

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Transparency In The Dealership

Striving towards full dealership transparency with your customers and your employees is one of the most important things you can do. It improves response rates and productivity. Let us explain.  With online shopping, CarFax reports, price comparisons, business reviews, a variety of financing options available, transparency is key with customers. They are well educated before they even step foot in your store. They most likely know what they are looking for, what the average price is and what the competitors are selling it for. Find out what they know. Create an open and honest dialog with your customer. Let...

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Free Video Training: The Managed Dealership Floor

    Evaluate, Train and Implement A Managed Dealership Floor Airing every Tuesday morning starting June 20th, 2017 on CBT’s The Tom Stuker Show, Stuker will present his free 4-week dealership training video series ‘The Managed Floor’. Within this groundbreaking series, Tom will give you the resources to evaluate, train and implement a managed dealership floor. To access these training videos click here. Episode 1: Now’s The Time To Think Managed Dealership Floor In this series opener, Tom will lay down the facts. What is a managed floor, what does it mean to have a proactive culture, and why...

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