In the late 1980s, Stuker started the BDC Concept utilizing in-house telephone specialists and at
the same time started the first Phone Sales Boot camp, "Take No Prisoners," now widely used by
many training companies. More sales professionals use Stuker training techniques than any other
method. They realize how effective these techniques are when followed daily and have
experienced dramatic improvements in both their productivity and personal income.
Through in-house training, local workshops and webinars, Stuker has utilized the "soft
sell/smartsell" approach, including proven techniques for prospecting, handling customers,
overcoming objections and using the telephone effectively to maximize the sales opportunity.
In addition to Stuker International's acclaimed workshops, management schools and customized indealership
training programs, the company provides an extensive selection of training and support
products covering all areas of the dealership.
Stuker has been rated number one speaker and number one workshop at several NADA, Canadian and Australian conventions.
Stuker's creative vision has helped more than 15,000 dealers worldwide increase profitability. The company's online
training and team of certified trainers put Stuker International on the map with dealerships in the USA, Canada,
Australia, New Zealand and Japan having utilized the company's unique expertise.
Countless automotive manufacturers, including Audi, BMW, Buick, Cadillac, Chevrolet, Chrysler,
Ford, Honda, Infinity, Pontiac, Subaru and Toyota have contracted Stuker for their specific training
In 2011, Stuker became United Airlines' most frequent flyer, logging over 10 million air miles to visit
dealerships in desperate need of his guidance. When he's not up in the air, he splits his time
between his home bases of Chicago and New Jersey.