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About Stuker Training

For decades Tom Stuker has remained one of the most recognized names in automotive sales and management training. Since Tom's conception of the Guaranteed Sales Success formulas and the BDC concept in the 1980s, he has helped more than 15,000 auto dealers worldwide.

The Industry Standard in Automotive Sales Training

For over 30 years, Tom Stuker has been a recognized leader in the world of automotive sales and management consultation. Stuker has been featured on many news programs, including Fox News, ABC's 20/20 and Nightline, and has been a frequent guest speaker at NADA conventions. His numerous live appearances and presentations for local, state and national organizations have made him a respected legend in the industry.
In the late 1980s, Stuker started the BDC Concept utilizing in-house telephone specialists and at the same time started the first Phone Sales Boot camp, "Take No Prisoners," now widely used by many training companies. More sales professionals use Stuker training techniques than any other method. They realize how effective these techniques are when followed daily and have experienced dramatic improvements in both their productivity and personal income. Through in-house training, local workshops and webinars, Stuker has utilized the "soft sell/smartsell" approach, including proven techniques for prospecting, handling customers, overcoming objections and using the telephone effectively to maximize the sales opportunity.

In addition to Stuker International's acclaimed workshops, management schools and customized indealership training programs, the company provides an extensive selection of training and support products covering all areas of the dealership.
Stuker has been rated number one speaker and number one workshop at several NADA, Canadian and Australian conventions. Stuker's creative vision has helped more than 15,000 dealers worldwide increase profitability. The company's online training and team of certified trainers put Stuker International on the map with dealerships in the USA, Canada, Australia, New Zealand and Japan having utilized the company's unique expertise.

Countless automotive manufacturers, including Audi, BMW, Buick, Cadillac, Chevrolet, Chrysler, Ford, Honda, Infinity, Pontiac, Subaru and Toyota have contracted Stuker for their specific training needs.

In 2011, Stuker became United Airlines' most frequent flyer, logging over 10 million air miles to visit dealerships in desperate need of his guidance. When he's not up in the air, he splits his time between his home bases of Chicago and New Jersey.
 
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